TYANNA DE ASSIS
the Lazygirl Advocate
I help women and brands cut through the noise and build a social media presence that aligns with them.
As a social media and online business consultant, I specialize in helping women and brands elevate their digital presence.
I also partner with brands to develop authentic, impactful social media strategies that resonate with their audience and drive real results.
I’m Tyanna—the quintessential city girl who’s always channeled her inner Carrie Bradshaw while fully believing The Devil Wears Prada is a biopic about her life.
Fast forward to 2019, After being made redundant from yet another Office Manager role, I took a chance applying for a position that would catapult me to the front page of news outlets around the world...
winning the title ‘Coolest Job in the World’ and being interviewed by many news stations, what started for me as a simple job application spiraled my career into Entrepreneurship and becoming globally recognised as the "Instagram Model who beat 60,000 applicants for the DREAM JOB."
the Lazygirl Advocate
I’m here to empower women to define their own brands, take control of their careers, and build the life they truly deserve
As a branding coach and digital creator, I specialize in helping women define their personal brands, navigate their careers, and discover what truly works for them. Whether you’re starting from scratch, pivoting in a new direction, or just feeling stuck, I’m here to guide you in crafting a brand and career path that reflect your unique strengths and aspirations. I also collaborate with brands to create authentic social media strategies that stand out and connect with their audiences. Through the Lazygirl Blog & Podcast, I share insights from my own journey—blending career advice, beauty obsessions, and relatable stories to inspire women to own their individuality and embrace their potential. My mission is to empower women to build a life and brand that feel authentically them.
The Primer
I’m the Lazygirl Advocate, and I’ve built my career on breaking the mold and embracing the idea that you don’t have to be a 24/7 grind machine to be successful.
I’m living proof that you can build a successful, fulfilling life while embracing who you are—no filters, no apologies.
What I'm
loving
The power of empowerment for women, exploring new fashion trends, experimenting with beauty products, and diving deep into social media to better connect with my audience.
What I'm
learning
Currently diving deep into AI and how it’s changing the game for tech, social media, and business. I’m also focused on refining my approach to personal branding and helping others do the same.
What I'm
not about
I’m not about the hustle culture that glorifies burnout. Life is about balance and working smart, not working yourself into the ground
what I
believe
I believe in empowering women to take control of their careers, brands, and lives. I believe in building something that’s authentically you—whether it’s a business, a personal brand, or just a life that feels true to your passions
ON MY MOODBOARD
tres chic
flowers
always
someday!
Success isn’t about the grind;
it’s about finding balance, staying true to yourself, and building a life that feels as good as it looks.
Freebie Freebie Freebie
Escape the 9-5 Boss Babe Lifestyle
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Thank You for Taking the First Step!
Thank you for downloading my free guide, "Break Free: A Guide to Escaping the 9-5 Grind." I'm thrilled that you've taken this crucial step toward reclaiming control over your life and career.
